Austin, Texas Design Studio
Lena Torres creates clean, modern branding for small businesses and nonprofits across Austin — logos, social assets, and web layouts that actually get used. Real work, real results, no fluff.
Selected Work
Three recent examples that show what happens when good design meets a client who's ready to grow.
A full brand refresh for an East Austin taqueria — new logo, menu layout, and a social media kit that tripled their Instagram engagement in three months. Simple, bold, and unmistakably them.
Branding Package — from $850
Logo design and a full style guide for a local environmental nonprofit, giving their team a consistent visual language for grant applications, events, and digital outreach.
Nonprofit Identity — from $600
A clean, conversion-focused website layout for a boutique real estate agency, including mobile wireframes and a social template pack they hand off to their marketing team each week.
Web Layout — from $1,200
About Lena
I'm Lena Torres, and I run a small design studio right from my home office here in Austin. I started Lena Torres Design because I kept watching incredible local businesses — bakeries, nonprofits, yoga studios, food trucks — struggle to look as good as they actually are. They had the heart. I had the Illustrator files. It was a natural fit.
My work lives at the intersection of clean and meaningful. I don't believe in design for design's sake — every logo, social asset, or web layout I create is built to communicate something specific and work hard in the real world. That means it has to look great on a phone screen, print cleanly on a business card, and still make sense six months from now.
I specialize in working with small businesses and nonprofits — clients who need thoughtful, professional results without an agency price tag. I've helped coffee shops find their voice, helped charities look credible to major donors, and helped one-person operations finally feel like a real brand. Each project gets my full attention, start to finish.
I'll be honest: I'm a bit of a scatterbrain by nature, which is exactly why I've built a process that keeps everything organized and easy for you. You'll always know where we stand, what's next, and how to reach me. Clear communication is part of the deliverable — not an afterthought.
Austin-based. Detail-obsessed. Always on deadline.
What I Do
Straightforward offerings, transparent pricing. Pick what you need — or let's build something custom.
Logo Design
$450–$750
A primary logo, alternate lockup, and favicon-ready version. Delivered in full color, black, and white.
Brand Identity Package
$850–$1,400
Logo suite, color palette, typography guide, and a one-page brand style sheet your whole team can use.
Brand Refresh
$550–$900
Modernize an existing brand without losing the equity you've built. Great for businesses 3–7 years old.
Business Card & Stationery
$200–$350
Print-ready files for cards, letterhead, and envelopes. Compatible with any local or online printer.
Social Profile Kit
$250–$400
Profile image, cover photo, and highlight cover icons sized for Instagram, Facebook, and LinkedIn.
Post Template Pack (12)
$400–$600
Twelve editable Canva templates — announcements, quotes, promotions — designed in your brand colors.
Story & Reel Frames
$300–$500
Eight branded story and reel frame templates so your vertical content looks polished every time.
Monthly Refresh (retainer)
$300/mo
Four new custom graphics each month, updated to reflect your current promotions and seasonal needs.
Single-Page Layout
$600–$900
A clean, conversion-focused one-page design — hero, services, about, and contact. Delivered as a Figma file or HTML.
Multi-Page Site (up to 5)
$1,200–$2,000
Full site layout with up to five pages, mobile wireframes, and a component library to keep things consistent.
Landing Page Design
$450–$700
A focused, high-converting page for a specific campaign, offer, or event. Perfect for ads traffic.
Design Audit & Recommendations
$200
A thorough review of your current site with a written action plan. Great starting point before a full redesign.
Visual Work
A glimpse at recent projects — logos, templates, and layouts crafted for Austin businesses.
Brew & Bloom Café — Brand Identity
Verde Roots — Nonprofit Logo Suite
Summit Realty — Web Layout Mockup
Slice District — Menu & Social Kit
Iron & Grace Studio — Fitness Brand
Hearth & Home — Real Estate Templates
Client Love
Real feedback from real Austin businesses and nonprofits Lena has worked with.
★★★★★
"Lena completely transformed how our café looks online and in person. The new logo felt like us from the very first draft — warm, approachable, and just a little bit bold. Our regulars noticed within the first week, and our Instagram following has grown almost 40% since we started using her templates. She delivered everything on time and explained each decision clearly."
Maria Delgado
Owner, Brew & Bloom Café — East Austin
★★★★★
"As a nonprofit with a tiny budget and a big mission, we needed someone who truly understood our constraints. Lena listened more carefully than any designer I've worked with before. She gave us a visual identity that looks credible to major donors and still resonates with the communities we serve. Our executive director called the logo 'exactly right,' and that's not a phrase she uses often."
James Okafor
Communications Lead, Verde Roots Austin
★★★★★
"I was nervous hiring a freelancer for our website layout — past experiences had been frustrating. Lena was different. She sent a clear scope doc on day one, checked in at every milestone, and the final Figma handoff was so organized my developer nearly fell out of his chair. The layout converted better than our old site from week one. I've already referred her to two other business owners."
Priya Nair
Founder, Summit Realty Boutique — Austin, TX
Find Me
Location
Austin, Texas
(Home studio — virtual meetings available)
Phone
(555) 123-4567
[hello@lenatorresdesign.com]
Austin, Texas
Serving the greater Austin area
Virtual consultations available for clients anywhere in Texas — and beyond.
Let's Work Together
Tell me a little about your project — the more detail the better. I typically respond within one business day, often faster.